Cannabis Sales Ops

Headquarters handles order processing; your team can go close the next deal.

Increase time in front of the customer by up to 70%

We handle all administrative sales work from collateral updates to order entry

Order Management
2 WEEKS TO STAFF
Process (receive, input, and confirm) orders received from sales team via text, email and phone into order management tools such as Leaflink, Leaftrade, Distru, Nabis, etc.

• Build escalation procedures to resolve orders impacted by out of stocks, AR holds, or other potential issues
• Provide reporting to Sales Managers on sales activity such as order volume by rep and discounting by sales representatives
• Provide overall sales reporting such as gap to goal, booked but not delivered orders, at risk orders, etc.
• Weekly check-ins to ensure any issues are resolved in a timely manner
SKU Catalog Management
2 WEEKS TO STAFF
Managing all product listings across cannabis marketplaces. Regularly updating the product catalogs to reflect new products, changes in existing products, and discontinuations. Ensuring each SKU is accurately represented with full product information.

• Uploading SKUs to inventory systems and listing aggregators such as Weedmaps, Dutchie and iHeartJane.
• Verifying all compliance docs, batch IDs and pricing.
• Submitting compliance photos.
• Managing menu images.
• Using consistent SKU nomenclatures.
• Ensuring all available product information is populated (eg., THC%, terpenes, descriptions).
• Coordinating inventory across multiple platforms (METRC, Leaflink, etc.)
Sales Reporting
4 WEEKS TO STAFF
Consolidating sales data from various platforms into a user-friendly reporting dashboard that reports on key performance indicators (KPIs) such as revenue per sales rep, sales by product (SKU), and the number of new opportunities.

• Sales data collection & organization.
• Data cleaning and processing; Data mashing with real time pricing platforms like Hoodie Analytics.
• Managing weekly dashboard reporting on KPIs.
• Delivering activity summaries by cohort.
• Commission reporting.
• Additional data visualization - communicating complex data insights in a comprehensible and actionable manner.
Sales Collateral Design
4 WEEKS TO STAFF
Get access to Adobe Creative Suite professionals who understand cannabis culture. We create sales collateral designs aligned with your brand identity and sales objectives.

• Weekly menu design.
• Marketing print materials: Flyers, Posters and Sell Sheets.
• Banner ad design: Weedmaps, Dutchie, etc.
• Email template design optimized for deliverability & clickthrough rate.
• Product label design: Stickers, Mylar bag prints, Box wrappers, etc.
• Product 3D renders using label design assets
• Working closely with your team to refine designs based on feedback and market trends.
CRM System Management
4 WEEKS TO STAFF
Efficient organization and updating of customer and sales data within the CRM. Regularly tracking and analyzing CRM metrics to gauge customer engagement and sales effectiveness.

• Ensuring CRM compliance.
• Sales data entry & enrichment.
• Acting as a liaison between the sales team and CRM.
• Weekly data analysis report - understanding the distribution of data, identifying patterns, and uncovering potential insights.
• Continuously seeking ways to improve data collection and reporting processes.
• Providing ongoing support to ensure your team can fully leverage the CRM system.
• Managing 3rd party vendors and apps related to the CRM; Implementing regular updates based on business needs.
6 years
Experience in supporting cannabis sales teams.
20,000+
Sales orders processed by HQ team annually.
28 hr
Average monthly time we save each sales rep.

Our team supports industry-standard platforms

Sales tools we make work for cannabis

Weedmaps
Weedmaps
Odoo
Odoo
Leaflink
Leaflink
Hubspot
Hubspot
Hoodie Analytics
Hoodie Analytics
Airtable
Airtable
MJ Freeway
MJ Freeway
iHeartJane
iHeartJane
Microsoft 365
Microsoft 365
Distru
Distru
Apex Trading
Apex Trading
Weedmaps
Weedmaps
Odoo
Odoo
Leaflink
Leaflink
Hubspot
Hubspot
Hoodie Analytics
Hoodie Analytics
Airtable
Airtable
MJ Freeway
MJ Freeway
iHeartJane
iHeartJane
Microsoft 365
Microsoft 365
Distru
Distru
Apex Trading
Apex Trading
LucID
LucID
Acumatica
Acumatica
Salesforce
Salesforce
Pistil Data
Pistil Data
Looker Studio
Looker Studio
Metrc
Metrc
Nabis
Nabis
Leaftrade
Leaftrade
Headset
Headset
Dutchie
Dutchie
Outfield
Outfield
LucID
LucID
Acumatica
Acumatica
Salesforce
Salesforce
Pistil Data
Pistil Data
Looker Studio
Looker Studio
Metrc
Metrc
Nabis
Nabis
Leaftrade
Leaftrade
Headset
Headset
Dutchie
Dutchie
Outfield
Outfield
Flourish
Flourish
365 Cannabis
365 Cannabis
Roshi
Roshi
Canix
Canix
Encompass
Encompass
GrowerIQ
GrowerIQ
Chaski
Chaski
Flowhub
Flowhub
Biotrack
Biotrack
Cultivera
Cultivera
Flourish
Flourish
365 Cannabis
365 Cannabis
Roshi
Roshi
Canix
Canix
Encompass
Encompass
GrowerIQ
GrowerIQ
Chaski
Chaski
Flowhub
Flowhub
Biotrack
Biotrack
Cultivera
Cultivera

Get accurate sales reporting

Headquarters sales admins prepare a weekly revenue dashboard for senior management. We pull data from a variety of sources to bring you the ultimate source of truth.

Tap into a team with years of cannabis industry experience

Our clients include Nabis, Kiva, Urbn Leaf, and Eaze. We're able to solve problems faster thanks to our team's collective hive mind intelligence.

Featured Case Study

Stone Road saves $20,000/month with Headquarters

We support Stone Road in daily sales order entry, inventory reporting, SKU & COA label creation, and sales collateral design while allowing the senior management to focus on what they do best — sell their product.