HQ's Sales Ops Services team is partnering with Friendly Brand to take over their Salesforce Project Management. FRIENDLY® BRAND™ is an iconic, self-funded, legacy cannabis company that created California’s first 100% Liquid Live resin cartridge in the market in 2017.

Friendly Brand uses Nabis as a distribution partner. This provides Headquarters with a unique opportunity to optimize data connections between Salesforce and Nabis to maximize results.